The Rose That Grew From Concrete is a journey of progress through challenge. It’s a story of how one beautiful flower was able to rise from what some thought was impossible. Ford, like this tenacious flower, emerged through challenges to deliver an undeniable vision of design, innovation, and performance, the 2013 FUSION, our rose through concrete.
THE ROSE THAT GREW FROM CONCRETE By Tupac Shakur Did you hear about the rose that grew from a crack in the concrete? Proving nature’s law is wrong it learned to walk without having feet. Funny it seems, but by keeping it’s dreams, it learned to breathe fresh air. Long live the rose that grew from concrete when no one else ever cared.
Client: Ford Motor CompanyCampaign: The RoseSkills: Campaign Creation, Art Direction, Set Design, EditingSidekicks & Superheroes: Gerard de Thame